The new “I’m a PC” campaign has been invading our lives for the past couple weeks now, but when Microsoft hired Crispin Porter & Bogusky I don’t think they took into consideration what computers they would be using. In the graphics world Macintosh is the industry standard, and the people at Crispin Porter & Bogusky are no different. I’m sure Mac users of the world were delighted to see that some of the ads created for the popular campaign were created on Macs. PC might have just lost the “cool” they were trying to steal away from Apple.
I Heart Graphics 