Airbourne and it’s Clever Marketing


This isn’t so much about graphics, but it kind of demonstrates how far design can go. The makers of Airborne reached a settlement in a case that is having them pay $23 million dollars for false advertising. Consumers can get a refund for Airborne purchased as far back as 2001, so long as they have their receipts.

“Airborne is basically an overpriced, run-of-the-mill vitamin pill that’s been cleverly, but deceptively, marketed.” –David Schardt (Center for Science in the Public Interest)


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