Corporate Branding – Logos

Cruising a site looking for logos, I came across http://underconsideration.com/brandnew/. The blog dedicates itself to analyzing corporate branding that has been tampered with. This lead me to a couple other blogs that had similar posts. Growing up I never realized how important branding is, how important a logo is, and if you change that, you risk loss of business, on the other hand you can also gain a new generation. There’s a certain local restaurant that has been rated high in Zagat, but I won’t go there because their logo looks very dated. I think the point of a logo–corporate brand–is to be timeless. Here are the old and new Baskin Robbins logos. Which do you prefer?

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